7 Unusual Uses of Big Data

Within the last decade, we’ve seen companies in every industry leverage big data to become more efficient, save money, and connect with customers. However, the most common uses of big data aren’t the only exciting developments in the field—the massive potential of big data lies in its diverse applications. There are so many opportunities for the technology to improve our lives in many different ways—some of which may surprise you. Here are just 7 of the countless unusual ways big data can make a big impact.

1. Animal populations and migrations

As habitat destruction, climate change, and a growing human population (around 7.4 billion in 2016), more and more species all the time are becoming endangered or extinct altogether. By understanding more about current populations and how they move in their natural habitats, conservationists can help protect them. But how can researchers accurately study animals in harsh environments that are often difficult to navigate? Big data, of course. Using cameras to capture animal migration paths and other behavior, big data tools can be used to sift through all the information these cameras provide, giving researchers insights about animals in their natural habitats.

2. Billboards

Long gone are the days when companies would simply rent …

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