Hello friend: I am here to give you a wake-up call.
You know that business you have been spending precious time and effort building for 5, 10, 20, 30, 50 or maybe even 100 years? You know, the one that builds widgets or sells professional services or has killer technology or does something that’s going to change the world or maybe something not even remotely close to any of that?
What would you say if I told you that this business produces a hidden source of revenue, some may even call it a secret product, that can help you make both your top line and bottom line numbers every quarter?
No, this is not #fakenews. It is true. Simply by existing, every company produces something called DATA, and it is time for you and your company to wake up and start monetizing it. As someone who has spent their entire career in and around data and analytics businesses, I assure you: there’s gold in them thar hills.
Taking A Lesson From Fast Food Restaurants
If you recall, not too long ago, gas prices were averaging close to $4.00/gallon nationally. As the economy slowed, predictably we all began to opine for alternate, and more cost efficient, …