Right from artificial intelligence (AI) to augmented reality (AR) and virtual reality (VR), the latest, emerging technologies are shaping the retail industry at an expeditious pace. Albeit, not yet in the hands of every customer, virtual reality (VR) is gaining a lot traction in the e-commerce industry, lately, and is finding its place in the technology market.
Virtual reality is changing the retail industry not just because of the reasons that customers are covering their eyes with VR glasses. But, the concept of an entirely personalized customer experience, showcasing products you wish, in a place you can relate to, without having to leave your home is sufficient to hone the appetite of a consumer.
On the other side, retailers are also desirous in leveraging the advantages of the virtual reality (VR) solutions, with the virtual reality industry expected to reach nearly $150 billion by the year 2020.
Vcommerce (Virtual reality commerce) is not going to replace e-commerce, not in the near future, at least — But rather become a supportive technology, defining a true omnichannel experience to shoppers. The real ability of vcommerce is bridging the “trust gap” online shoppers and their online shopping experiences. There are still brick and mortar retailers who …