Is Big Data Facilitating a Designer Society?

Personalisation seems to be one of the big trends of the next decade.

With virtual assistants coordinating our every move and our lives held in the palm of our hand, it is undeniable that we are fast becoming slaves to our technology. What is slightly less obvious (at the moment) is the potential for that technology to learn about how we live and create a uniquely personal experience for us, every waking minute of the day (and even maybe marshal our dreams).

We are a product of our experiences, but the moment we plug in an analytical and predictive companion to our lives, it can learn about us in was that only our subconscious could fathom. Tech will be able to provide insights into our behaviour that we could only guess at – we will be able to “optimise” our lives, and I am sure that all sorts of solutions will appear that will take the strain.

The Big Data behind these insights will help to guide us like our own personal SatNav, but instead of telling us to “turn left at the junction” it will remind us to be patient when dealing with a certain person (because of a previous experience) or …

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