People are living their lives online more so than ever before. From shopping, researching, dating, socializing, reading news, and staying connected to the world around them, online interconnectivity is now the new norm. With so much activity taking place in the digital sphere, the goal of every ecommerce site is to capitalize on opportunities and convert online shoppers. However, what many fail to realize is that consumers don’t always head to an ecommerce site to purchase. It may be the end goal, but the first time they visit, they are browsing, researching, and comparing prices. In fact, according to recent research by Episerver, ninety-two percent of consumers visit a brand’s website for the first time to do something other than make a purchase.
Other key findings from the report include:
Even when visiting a brand’s website or mobile app with the intent of purchasing, a third (32 percent) of consumers rarely or never make a purchase.
Online shoppers list desktop computer(s) as their outright digital channel of choice, followed by smartphone(s) and tablet(s).
Two-thirds of shoppers expect to make more online purchases in 2017 than they did in 2016. This will be more pronounced among shoppers who purchase every time they visit a brand’s website …
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