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How Small Businesses Can Tame the Power of Big Data

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Big data is one of the most powerful tools for large companies. Contrary to popular belief, it is also applicable for smaller companies that want to manage massive amounts of data. With the right approach, you can use big data to your advantage, even if you are a smaller firm.

Scope

The sheer scope of big data is often intimidating for little companies. It is important to get into the right mindset when taking this approach. Just because your business is smaller, it doesn’t mean that you can’t have a large impact. Small businesses are some of the best users of big data because they can focus on it completely. Before you go any further, check the number of visitors to your website on a daily basis. If you are able to understand the sizes you are dealing with, it can help you make the right decision for company.

It is important to recognize that big data implies billions and trillions of bits. Your company will need to be able to handle storage of this magnitude. Fortunately, you don’t have to be a massive enterprise to do this. With the least expensive tools on the market, you can harness the power of big …

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