How Big Data Changed Online Dating

Most of the young men would have considered the happy hour at Chainsaw Sisters Saloon as a target-rich environment. The place was packed and the drinks were cheap. Predominantly, the odds of “getting lucky” were very low. Empirically, millennials know that bar crawling is for recreation but not for low-percentage mating rituals, time-wasting, archaic. There are many dating apps and sites available if you wish to meet someone.

Space is Crowded

The major players of dating include eHarmony,, and for romance and they all promise relationships that are long-lasting. Niche sites like (intended for Jewish singles), (intended for African American people to connect), (intended for Christians looking out for singles with similar values) and (intended for serious daters over the age of 50) provide eponymous consumer value propositions.

Tinder is the undisputed leader in the mobile first arena. There are numerous other offerings, but not even a single app comes closer to the market share of Tinder. Zoosk, OkCupid, and Hinge are all players and niche apps like The League (the “curated” members must be chosen to join), Bumble (women must begin the conversation), Happn (dating based on location) and JSwipe (Jewish Tinder) have all found an …

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