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Digital Transformation: What it is and Why It Matters

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Digital technologies play an ever-increasing role in our daily lives. Companies must follow suite to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive.  Consumers will simply turn away from companies that aren’t keeping pace in favor of a brand that can provide a connected experience across digital channels.

More brands are renewing their commitment to digital strategies.  According to Forrester, “A Digital Strategy allows you to understand the who, what, when and where of listening and responding to consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective.”

Digital Transformation Objectives

Through investments in technology, the essence of digital strategy is about enhancing your customers experience and increasing your organization’s competitive advantage. According to a survey conducted by Altimeter, 54% of time digital transformation is led by a CMO (Chief Marketing Officer), 42% by CEO, 29% by CIO/CTO and 20% by others (including CDO).

Based on the research, survey respondents rated the following as Very Important:

80% – Improving process that expedite changes to digital properties such as website updates, new social platforms and new mobile platforms.
71% …

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