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Here’s Why Blockchain Matters for Your Online Reputation

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Just as word-of-mouth can make or break your business, your online reputation can either help or hurt your business. In today’s digital world, our “real” lives are increasingly becoming merged with our digital lives and it is transcending to the world of business and e-commerce. But how can you ensure what is being said about your company or one that you plan to do business with is true? The answer rests in the power of the blockchain. Blockchain technology stands to change online reputations in more ways than you think, and it is worthwhile incorporating online reputation management (ORM) with your blockchain strategy. Here is what you need to know:

What is Online Reputation?

The advent of the internet and social media have empowered anyone with access to any device that can type content to become critics. This criticism has emblazoned the online reputation–a conglomerate of opinions, beliefs, and experiences expressed typically online. It is not just limited to employees or celebrities. Companies have online reputations, too. It has become so important that it has created a niche in the form of online reputation management or ORM. ORM businesses drum up “dream teams” that include SEO experts, private investigators, attorneys, publicists and …

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