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Today’s customers are socially driven and more value conscious than they were ever before. Believe it or not, everyday customer interactions create a whopping 2.5 exabytes of data, which is equal to 1,000,000 terabytes, and this figure has been predicted to grow by 40 percent with every passing year. As organisations face the mounting challenges of coping with the surge in the amount of data and number of customer interactions, it has become extremely difficult to manage the huge quantities of information, whilst providing a satisfying customer experience. It is imperative for businesses and corporations to create a customer-centric experience by adopting a data-driven approach, based on predictive analytics.
Integrating an advanced self-service analytics (SSA) environment for strengthening your analytics and data handling strategy can prove to be beneficial for your business, regardless of the type and size of your enterprise. A corporate SSA environment can assist in dramatically improving your operations capabilities, as it provides an in-depth understanding of consumer data. This, in turn, facilitates your workforce in taking up a more responsive, nimble approach to analyzing data, and fosters fact-based decision making rather than on predictions and guesswork. Self-service analytics offers a wealth of intelligence and insights into how …
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