6 Reasons Data Analytics Will Make a Splash in 2017

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There is no doubt about it. Millennials, unlike previous generations, love self-service options. They want the freedom to customize orders, change account information, and find answers to their questions without intervention from a middle man. Think of them as the first demographic who prefers navigating automated phone systems over speaking to a real person, at least most of the time.

This is even true within organizations. Users would much rather access and query data themselves. It’s faster and more customized than relying on standard reports or submitting a request for an ad hoc report.

This trend is only going to grow as 2017 continues. Check out six ways that data analytics will trend over the next twelve months.

1. Data Gets Smarter

The Vs of big data are veracity, volume, velocity, and variety. Smart data involves removing volume, variety, and velocity from the picture and focusing on veracity. The idea is that by doing so, the value of that data to people and organizations increases in a meaningful way.

Smart data is useful and actionable. It involves weeding out the fluff and providing information that people can use to make decisions and predict trends. In 2017, brands will increasingly use artificial intelligence when analyzing data …

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