It’s no big secret that we live in a consumer-driven society.
The buyer is king and retailers have to keep up with current trends through investing time and money in data-informed insights to shape their core business strategies.
Big Data will always play a part in influencing how retailers operate and market their products and brands. Advancing deep learning algorithms are increasingly being used to power the development of brands and products that consumers want with greater knowledge on the individual, personal buying experience.
Emotion plays a huge part in marketing and brand building
But, it’s not all stats and figures anymore. The future of retail could be led by computer vision and mixed reality technologies to transform the way we shop and interact with our favourite brands. Emotion plays a huge part in marketing and brand building, so retailers are now looking at innovative technologies that push the boundaries of interaction and emotion in the buying experience.
There’s been a lot of buzz around Oculus Rift, Samsung Gear, and PlayStation VR recently, but we’re also seeing start-ups breaking onto the scene with more retail-led applications for computer vision and mixed reality tech.
Outdoor giants The North Face have used Virtual Reality as a means …