The EU’s General Data Protection Regulation is set to not only disrupt the data industry but all business’ that hold customer data. With new ruling on how business’ manage their customer data, GDPR should no doubt be on every business’ radar.
First introduced in May 2016, the new ruling will begin to be enforced in May 2018. With less than 11 months to make the necessary changes, the clock is ticking to clean up your data, protecting yourself from substantial fines.
The fines for non-compliance will be up to 4% of global annual turnover or 20 million euro, whichever is higher.
What are the most important changes?
From May 2018, the individuals who you hold personal data about will have the following rights:The right of access
The right of rectification
The right to erase
The right to restrict processing
The right to data portability
Rights related to restricting automated decision making and profiling
One of the largest changes brought about by the new GDPR is you must legally ask permission to use an email for email marketing campaigns. Simultaneously recording the date, the channel and statement used to opt in or out of email marketing.
The real question is, how does one prepare their data so that they can effectively satisfy these rights? The answer lies …