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How to Improve Your Data Quality to Comply with the GDPR

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What data quality means to the GDPR

The General Data Protection Regulation (GDPR) that will come into effect on May 25<sup>th</sup> 2018 has strong implications for nearly each and every company and organization in Europe. Its principle of “privacy by design”, that was first postulated by Canadian data protection scientist Ann Cavoukian could lead to a paradigm shift in how businesses develop their marketing campaigns and their customer service.

Many of the articles of the GDPR show the importance of data quality, especially Article 5 (Principles relating to processing of personal data) and Article 16 (Right to rectification). But it is obvious that also other parts of the GDPR demand a high level of quality of data, especially duplicates should be avoided in order to fulfill the data subject’s rights like the “Right of access” or “Right to object” properly.

The problem with this insight is that many businesses are struggling with their data quality. Studies and surveys show that a majority of companies is not satisfied with the data quality in their databases and think that it needs improvement.

But what are possible measures to improve data quality?

Technical and organizational measures

In the “good old days”™ there were dedicated employees called “data entry clerks”. …

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