How Big Data Is Impacting E-Commerce In 2018

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The world of e-commerce is growing larger at a staggering rate, and few things are driving its rise as much as big data. Certain companies have leveraged the power of data analytics operations to rise to the forefront of modern markets, and it’s only thanks to the power of today’s computers that we can appreciate the modern luxuries provided to us by e-commerce operations.

These are some of the ways that savvy companies are using big data to pioneer the field of e-commerce, and the coming changes we can expect as the rest of 2018 pans out.

A new way of doing business

Brick-and-mortar retailers are a thing of the past now that big data has finally come into its own. Across the US, e-commerce sales continue to spike upwards at a dizzying rate, and the current pivot to digital services we’re seeing in the retail industry doesn’t look like it’s going to come to an end anytime soon. Few members of the public seem to appreciate just how seriously big data has changed their lives when it comes to e-commerce, however, warranting a review of just how important big data is for today’s leading e-commerce giants.

Take Amazon, an international market behemoth that …

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