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Is Big Data Facilitating a Designer Society?

Personalisation seems to be one of the big trends of the next decade. With virtual assistants coordinating our every move and our lives held in the palm of our hand, it is […]

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Why Isn’t Big Data Called Small Data?

Sometimes I think that Big Data has a branding problem. You see, for data scientists to gain the trust and buy-in from their colleagues, they have to explain how their analysis can […]

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What Would the Big Data from Your Brain Tell You?

Would you really want to know? Amongst his other amazing projects, Elon Musk wants to help hook us up to our brains. According to a recent report in the Wall Street Journal, […]

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Why Big Data Has To Make Sense To People

You might have three PhDs and a brain the size of a football, but if you can’t explain things in simple language to others, it will be a struggle to maximise your […]

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Why Big Data Desperately Needs Transparency

People have an innate suspicion of numbers. We understand that the answer to life, the universe, and everything is too complex to be boiled down to the number 42 (according to Hitchhiker’s […]

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Why Creativity is Crucial in Data Science

Data science might not be seen as the most creative of pursuits. You add a load of data into a repository, and you crunch it the other end to draw your conclusions. […]

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