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3 Reasons Marketers Should Care About Data Governance

Emma Hilton, contributing writer at ZAP Data Hub, discusses why she gives a hoot about data governance, and why you should too. Data is the lifeblood of modern digital marketing. As marketers, […]

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How a Decentralised Ecosystem Will Change Big Data Analytics

Since the awareness of the availability of Big Data hit the business world in the early 2000s, more and more organisations have switched to data-driven approaches to everything from hiring to product […]

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