Rapid advancements in the fields of virtual reality and artificial intelligence could dramatically change the nature of marketing campaigns over the next decade. Just as social media has become integral to people’s lives, VR and AI could soon be just as commonplace. Where consumers go, marketers must follow, but when is the right time to jump on board? Take a peek at how other companies are already using VR and AI marketing to see if this new trend is worth exploring.
Virtual Reality Marketing
Virtual reality has opened up several new marketing avenues. Companies can sponsor VR content in the same way that they traditionally sponsor TV shows by displaying a logo before or during a simulation. VR also allows for 360-degree video ads, and technologies like Oculus Rift permit users to engage with VR environments with the help of manual inputs.
Forbes has covered some of the ways businesses use VR for marketing. For example, Samsung utilizes VR demonstrations to showcase new products while Mercedes allows customers to take virtual test drives. In an attempt to reach new readers, The New York Times has developed VR experiences that “transport” viewers to Pluto and the One World Trade Center.
Virtual reality is now expanding …