A doctor starts to collect information about a client from the first day of the appointment to each visit that a patient makes to their clinic. As a medical facility, data collection is often straightforward because patients are aware that their details are critical to the delivery of quality care. Patients may even assume that their caregiver is collecting their health records responsibly. However, data collection usually gets a bit trickier when it comes to retailers. Customers expect personalized care and services, but some are wary about disclosing their confidential information. Here are ways companies can gain their client’s trust and collect their data responsibly.
Know Your Boundaries
Of course, marketers have to be aware of how often they market to their target audience. It doesn’t mean that a marketer can call or send emails to anyone just because they have their phone number or email. Instead, their marketing efforts should be valuable, relevant, and personalized. Marketers should also not cross boundaries in how they collect and disclose their client’s data. The data should be used as promised, and only the necessary data should be retained.
Of course, cross-referencing and checking data sets is crucial for data quality. You should …