When the web was developed over 25 years ago, the technologies in place significantly lowered the cost of building a global company. Thanks to the internet, it has become possible to reach a large part of the global population simply from behind your computer. Those companies who first understood the power of the web, and managed to execute their vision correctly, are now the leading global monopolies we are so familiar with: we use Google for finding information, Facebook or WeChat for social activities, Amazon to shop and Apple for our hardware, etc.
For years, these companies have understood that data is a goldmine. Since their beginning, these companies have rigorously been collecting and storing data, resulting in them not only becoming powerful monopolies but also contributing to a centralisation of the world wide web. This centralisation is in stark contrast to Sir Tim Berners-Lee’s vision of a decentralised web in which everybody participates and has full control over their data and the content that they create.
Content Controlled by Tech Giants
As a result, these companies have become exceptionally influential. They have access to large amounts of data of their customers, which they use and misuse to track (potential) customers around the …