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Right from the start of the year 2018, you could almost say that there is no doubt of the impact AI will have in the upcoming years. Reports from IDC states that the adoption of cognitive systems and AI will result in a drastic revenue increase worldwide from nearly $8 billion in 2016 to upwards of $47 billion in 2020.

Amidst the hype, let’s really look at the current adoption level of AI, especially given the integration of AI by early adopters into the MarTech and sales-tech stack.

AI adoption

Marketing and sales have become more scientific than ever. AI is already disrupting the day-to-day life of marketers and sellers, by presenting them opportunities to be in sync with their customers and build meaningful conversations.

Marketers cannot rely on the mass marketing messages anyone and customers expect a personalised experience more than ever. Therefore, there is an increasing adoption for AI-powered ABM solutions, predictive lead generation tools, sales intelligence tools, conversational engines and more.

Tech giants and early adopters of MarTech have already heavily invested in AI. In fact, according to McKinsey, $26 – $39 billion was spent on AI in 2016. Gone are the times of marketing qualified leads (MQLs), marketers are beginning to look at accounts more …

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