Privacy campaign Google following possible sanction of the Dutch DPA

As a result of an incremental penalty payment imposed by the Dutch Data Protection Authority (Dutch DPA) Google has partly ended earlier established infringements on the privacy of individuals. The Dutch DPA had imposed this incremental penalty payment regarding Google’s new privacy policy. The company has now adapted the information in its privacy policy following the demands of the Dutch DPA. Furthermore Google started a privacy campaign. Google intends to end the remaining infringement by informing people about the use of their personal data and by asking them for their informed consent. Google has until the end of December 2015 to obtain the unambiguous consent of all of its users step by step. In the coming months the Dutch DPA will monitor whether this will be done properly and will also verify if the privacy infringement will indeed be ended.