The breadth of analytics has certainly increased in recent years. So, too, has the pool of people who dip their toe into creating analytics of one sort or the other. The trends toward democratization of data and self-service analytical capabilities are powerful and both have driven a lot of value for organizations in recent years. At the same time, it is possible to go too far. I get concerned when I hear the suggestion that everyone in the organization needs to create, use, and understand analytics. Many people don’t (and shouldn’t!) understand analytics at all.
Who Needs to Understand Analytics?
There are absolutely people within an organization who must understand how analytics work. Many of those people already have the need and the skills to create their own analytics. In most companies today, the number of people who have analytical toolsets of some kind and data access beyond standardized reports is growing rapidly. However, in most cases, it is still a relatively small number as a percentage of all employees. This is how it should be.
The fact is that many people have no training in, understanding of, or interest in analytics. It makes no sense to try to get them deeply involved. …