Until recently, the growing popularity of images on social media and in consumer communication has been widening a gap in marketers’ capability to analyze consumer sentiment and preferences.
Now this gap is soon to close as image analysis technology finally gives digital platforms the gift of sight, enabling marketers to monitor not only consumer chatter, but also huge volumes of visual intelligence that was largely hidden from the analytical radar.
In this article, you’ll find a handful of suggestions on incorporating image analysis into your marketing activity, once you have integrated the appropriate software into your marketing, ecommerce, CRM, or ERP solutions.
Hear the Unspoken Sentiments
As you read this article, there is a cacophony of chatter taking place, all about your brand and products. The problem is, no matter how much effort you put into social media listening, you are only capturing a fraction of the sentiment expressed by your existing and future customers.
That’s because people are visually sharing their interactions with your products through the pictures they post on Twitter, Facebook, Pinterest, Instagram and other high-profile platforms. The text accompanying these images often contains no mention of the brand or product. In fact, according to Brandwatch, this is true in 80% of …