Your company needs data to thrive. Quality data leads to key insights for businesses, and factors heavily into their decision-making.
But where do you find quality data? While much of your company’s data will come from internal sources such as CRM and ERP software, even more of it will come externally from the web. In fact, the web is the largest data repository out there.
The overall volume of data in the digital universe has grown significantly, and shows no signs of slowing down. Experts say it’s doubling in size every two years, growing from a mere 4.4 zettabytes in 2013 to a predicted 44 zettabytes (or 44 trillion GB) in 2020.
However, this data is unstructured, unorganized, and lacks consistency. To fully capitalize on it and glean its highly-valuable insights, you must efficiently extract, prepare, and integrate data so it can be consumed at scale.
Not only that, it needs to be clean, reliable data. To help with that, you need a trusted platform that treats external data with the same quality and control as internal data sets.
Here are some strategies to ensure data consistency and quality across the board to benefit your business.
Develop Guidelines for Your Sales Teams
Sales teams have access to a massive amount of …