How to Become an Omni-Channel Data-Driven Retailer

In today’s digital age where customers are as likely to buy a product from an eCommerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by other retailers have made it an absolute necessity for a retail business to integrate data inputs from different channels and use to it define an omni-channel shopping experience. 

As a Big Data and BI influencer, I have worked with a large number of businesses within and beyond the retail industry. Using this knowledge and expertise, I have developed a 5-step approach that businesses operating in the retail sector can adopt to meet the expectations of their customers and become an omni-channel, data-driven retailer. 

Step 1: Collect the Right Type of Customer Data

In their journey to becoming a data-driven organization, businesses are required to collect the right type of data — data that can help them improve the customer experience and maximize the profit they gain from their online and offline channels. 

For example, a business that operates brick and mortar stores would probably like to try different layouts and floor plans to determine …

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