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Big data has already revolutionized several businesses across the globe. Big data technologies have been helping marketing and sales professionals better define products and services and managing sales network.

According to Forbes, the impact of big data has been about 48% on the new age customer analytics, 21% on operational analytics, 12% on compliance/fraud, 10% on new product/service innovation, 10% on enterprise data. Further, it has been a top tool for influencing how marketing managers have been able to gauge Customer Value Analytics (CVA), allowing them to deliver a highly consistent and improved customer experience across all channels.

The increasing quality of leads, improved list accuracy, win rates, territory planning and decision making engagement strategies are areas that have been highly influenced by big data. Big data has been providing insights as to which type of content proves useful at each of the stages of the sales cycle, how CRM systems can be improved while achieving better prospect engagement, conversion rates, customer lifetime value, and revenue.

Similarly, cloud-based companies have started using big data to help them achieve a lower cost of customer acquisition while increasing customer lifetime value.

In 2017, every other company looked up to big data for a more effective and …

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