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How B2B Ecosystems & (Big) Data Can Transform Sales and Marketing Practices

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Managing your relationships with customers, suppliers, and partners and constantly improving their experience is a proven way to build a sustainable and profitable business, and contrary to popular assumption, this doesn’t apply to B2C businesses only. With 89% of B2B research studies using the internet during the internet research process, improved collaboration to deepen existing customer relationships and build new ones is vital to running a successful B2B business as well.  

This increasing need for collaboration has led to the development of digital ecosystems. Players like Apple and Google present an interesting case for how B2C ecosystems work. Consider Apple, which is primarily a B2C tech vendor, but it has built a new smart business model that pulls together technologies from multiple domains and combines them to form a solution that wins buyers acceptance. Amazon, Facebook, and Google are working on a similar kind of business model as well.

So, considering the examples of these tech giants, one can suggest that in this era of personalized customer experiences, B2B ecosystems are no longer an add-on; instead, they have become a necessity for progressive B2B businesses. 

Offering valuable insights into customer journey, B2B ecosystems work by segmenting and targeting your audience, allowing you to …

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