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Artificial intelligence (AI) and machine learning (ML) were once the stuff of science fiction, closer to faster-than-light travel than to a functional and usable tool. While AI and ML are still a mainstay of science fiction, they are now also part of the real world around us and provide countless industries with innumerable uses. While AI and ML function differently, with AI working to perform the tasks a human can accomplish more efficiently and ML simply being a program which improves through trial and error, both are extremely useful in the world of online business. AI and ML aren’t tools only useful to a select group either; implementing either in your online business can result in massive benefits to many different aspects of the business.

Marketing

The world of ecommerce is constantly evolving, and business owners who are willing to adapt to the ways that the digital world transforms the way we do business are more likely to succeed. The rise of the internet allowed modern business giants like Amazon to emerge, social media then transformed the way marketing is conducted, and now AI and ML are the driving forces behind new marketing trends. Marketing is now a much more precise, controlled …

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