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Guidance on political campaigning (updated guidance)

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This updated guidance explains what an organisation needs to do in each case, including where it uses viral marketing and tell a friend campaigns. Subject to the legal provisions for a particular election or referendum, individuals have an absolute right to object to direct marketing from a particular political campaign, which organisations must respect and take steps to comply with. This guidance was previously titled ‘Guidance for political parties for campaigning or promotional purposes’.

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