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Big Privacy

Privacy Policy for Websites Using Google Analytics or Universal Analytics

Many businesses and other organizations use Google Analytics or Google Universal Analytics to analyze visitor traffic to their websites. Most do not read Google’s terms of use policy, which includes important requirements to protect the privacy of web users.  Here is an excerpt from Google’s terms of service captured May 14, 2014:

You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies that are used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data. This can be done by displaying a prominent link to the site “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time). You must not circumvent any privacy features (e.g., an opt-out) that are part of the Service.

If You use Google Analytics for Display Advertisers, You will comply with the Google Analytics for Display Advertisers Policy (available at support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409) and, as set forth in the policy, disclose in Your Privacy Policy (i) Your use of Google Analytics for Display Advertisers and its features You use, and (ii) how Visitors can opt-out from Google Analytics for Display Advertisers. Your access to and use of any DoubleClick or Google display ads data is subject to the applicable terms between You and Google.

From these terms of use it is clear that sites that use Google Analytics or Universal Analytics MUST have a Privacy Policy that includes certain provisions. Here we provide an example of an appropriate privacy policy to be posted on a website.

Sample Analytics Privacy Policy

We use “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Google Analytics employs cookies to define user sessions, which allows for the collection of data about how visitors are using the websites. Google Analytics uses only first-party cookies for data analysis.  This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behavior on that specific website.  According to Google, the data collected cannot be altered or retrieved by services from other domains.

If you choose, you can opt out by turning off cookies in the preferences settings in your web browser. For more information on Google Analytics, please visit Google Analytics.

 

Google Analytics Terms of Service

http://www.google.com/analytics/tos.html

Google Analytics Cookie Usage on Websites

https://developers.google.com/analytics/devguides/collection/gajs/cookie-usage
Creative Commons License
Universal Privacy Policy Section by Wael Hassan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at transigram.com.

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