Equestrian sports is one of the oldest forms of sports entertainment. Its history can be dated back to the ancient Greek civilization. Since then, the trots have transcended the periodical barriers from time to time, walking stride to stride with the age-specific customs, and entertaining the crowds in the process. And, in this present age, where everything is digitized, the trots have now become digital too.
I recently attended the annual World Equestrian Festival, CHIO Aachen—the Wimbledon of Equestrian Sports—and interviewed Ingrid Klimke, the two times Equestrian Olympic champion; (Mr.) Michael Mronz, the Organizer of the CHIO Aachen, and Mr Björn Ganzhorn, the Head of SAP Global Sponsorships.
We have heard about the deployment of SAP powered solutions for enterprise management. Now, SAP is also making strides in the world of sports, integrating data and analytics with the traditional thrill and passion to dramatically transform the sports experience for fans, media, athletes, and organizers. Leading this race in the adoption of data and an analytics-driven solution is the equestrian sports.
CHIO Aachen and Data & Analytics
In 1924 the first horse show took place in the Aachen Soers, which is the venue of the CHIO Aachen until today. Since then, the organizers of the CHIO Aachen …