Case Note 80700 [2004] NZPrivCmr 1 – Couple object to advertising campaign using information from White Pages Telephone Directory

An advertising agency organised a nationwide billboard campaign featuring information from the telephone directory. A couple complained to the Privacy Commissioner after discovering their names, address, telephone number and a mobile phone number were included in the advertisement exactly as shown in the telephone directory. The advertisement was displayed in various bus shelters. As a result, over the next couple of months, the couple received a number of prank calls and a number of explicit and personal messages. They found the calls distressing.

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