A health centre was conducting a health promotion campaign. It asked one of its employees whether it could take photographs of her and her daughter to use in the campaign. After the photographs were taken, the woman told the health centre that she did not want it to use any of the photographs of her. However, she was willing for the health centre to use her daughter’s photograph on a poster for a year.Several years later, the health centre used the daughter’s photograph on an invitation to an event at the health centre. The photograph was also used on a postcard promoting the health centre within the community. In addition, the woman discovered that the health centre had produced a book that contained a photograph of her and her daughter, including their names, in conjunction with a discussion about health problems within the community.