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3 Ways to Ensure Customer Confidence in Your Big Data Strategy

With more and more data being collected on every transaction between individuals and organizations, companies and consumers everywhere are becoming increasingly concerned with security. Going by the numerous data breaches [ … ]

3 Big Data Hurdles Every Omnichannel Marketer Must Face

Unless you’ve been living under a rock for the past few years, you know that big data is driving the present and future of marketing – or all business operations [ … ]

How Big Data Can Enhance Your Storytelling Abilities in Content Marketing

Each day, 2.5 quintillion bytes of big data are created. More than likely, you’re familiar with the concepts of content marketing and big data. But, you might not know exactly [ … ]