Everybody keeps talking about how great big data is – particularly for marketing. And, of course, it is great. It offers some fantastic opportunities, as has been shown over and over again. This is particularly true as the Internet of Things comes online, which offers an ocean of new possibilities. The thing is, if you don’t handle your big data carefully, then it can do a lot of damage as well.
Here we’re going to explore some of the biggest big data marketing mistakes that can cost you a lot of money. In that way, you’ll know what to look out for and you’ll be in a much better position to avoid them. Sound good? Let’s get started.
Low advertising conversions
The entire point of big data marketing is to convert lots of people. Of course, sometimes that doesn’t happen. Sometimes there are low conversion rates. That in and of itself isn’t a mistake. That’s just grounds for looking to improve your big data marketing strategy.
The mistake sits in the fact that some marketing teams don’t do anything about it. They continue on in the way they’re going, creating more ads and hoping that somehow the problem will fix itself. Which, of course, …