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Customer Identity and Access Management (CIAM) is a strategic need for businesses to deliver a seamless, personalised omnichannel brand experience and revenue to consumers.

However, not all customer identity and access management solutions are similar organisations must evaluate their identity management strategies to be successful. The CIAM solution focuses on external users, those who generate revenue for your company.

The primary focus is on managing customer identity, but CIAM solutions are as effective as other types of external stakeholders.

Here are six essential features that each successful enterprise-class customer identity management solution must have.

1. Identify and Engage Customers across multiple channels

Modern, cloud-based CIAM software provides a flexible and scalable way to customise any business case with best practice registration and sign-in screens, transforming unknown online visitors into known, loyal customers.

These vendors also support a variety of authentication methods, including single sign-on (SSO), traditional username and password flow, social sign-on capabilities — via SAML federation, OAuth and OpenID connectivity (social) and biometrics, two-factor authentication, and more.

These features help enterprises create friction-free and safe “front doors” for customers across channels and devices.

In addition, the best CIAM solutions provide out-of-the-box social interaction and loyalty capabilities that help organisations deliver real-time value when analysing customers to encourage engagement and inspire …

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