5 Applications of Big Data in Social Media Marketing

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The use of big data in social media has many aspects when it comes to marketing. There are various forms with which you can use big data to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve success. These applications include;

Vision recognition

When you use big data in social media to recognise images in the pictures, it can give assistance with generating custom classifiers. After uploading a photo, the application returns terms that represent the things it has found in the photo like events or objects. You can train your app on specific image sets like logos for recognising customised images in real-time. This method will help you as a marketer to detect customers that are posting on your social pages and prompt you to engage.

Personality insights

Big data in social media analyses personality attributes from posts like emails and social posts so that you get the right insights about people. The users will uncover a deeper understanding of the people’s needs, characteristics, personalities, and values that drive personalisation. Big data outputs a profile with three personalities in the dimension of needs, values, and the five …

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