3 Ways to Ensure Customer Confidence in Your Big Data Strategy

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With more and more data being collected on every transaction between individuals and organizations, companies and consumers everywhere are becoming increasingly concerned with security. Going by the numerous data breaches that have filled newsfeeds in the past few years, it is easy to understand why customers are wary about the safety of their private information.

The fact of the matter is that big data is not going away anytime soon. 85% of businesses have reported that data-driven systems have become an integral part of their company, but nearly half have reported issues with data security in the past. It is clear that customers are quite aware of the shortcomings in data security as well.

No matter the industry, studies show that the majority of customers feel less than confident with the privacy and security of their personal data, and very few feel confident at all in the safety of their information.

Obviously, it can be quite difficult to convince someone to buy from you if they do not trust your business. You must be able to communicate in no uncertain terms that your big data systems put customers’ information to good use, and keep it safe at all times. Whether it is their …

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