When the internet was conceived, many people believed it was the pinnacle of digital communications. It enabled users to share information despite being continents away seamlessly. And as the online repository of unstructured data grew to a massive scale, technology pioneers began connecting the dots and took digital information-sharing to a whole new level.
Today, big data has become one of the most promising concepts in the tech space. You can find it everywhere — from music streaming services to hospitals that store medical records digitally. Big data analytics also enable businesses to refine their lead and customer engagement strategies as well as execute data-driven marketing campaigns.
But what if you’re an everyday user who’s never even heard of big data before? What if you’re simply an employee who’s in no position to worry about big data analytics?
Chances are, you might consider giving up some of your information to certain brands in exchange for personalized services and experiences. This, however, could open up gaping holes in your online security and privacy. After all, the World Wide Web is no stranger to embarrassing data breaches that endanger the information of users such as yourself.
Without further ado, here is a closer look at three …