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Unless you’ve been living under a rock for the past few years, you know that big data is driving the present and future of marketing – or all business operations for that matter. According to Gartner, the worldwide business intelligence and analytics market is expected to reach $18.3 billion by the end of 2017.
For all the potential it offers, the sheer volume of big data is growing at such a fast rate that marketers are struggling to keep up with the trends.
With so much information available, often times, the most difficult task is simply knowing what to look for and how to apply it to a marketing strategy. Even though every business has a unique sets of needs, each struggles with similar challenges along the way. Let’s discuss three of the most prevalent obstacles marketers face when dealing with big data.
1. Controlling Data Sources
In the early years of big data, gathering information was much more clear-cut than it is now. This was simply due to a limited number of sources available. Marketers were grabbing any and all the data they could to make more educated decisions. Fast forward to 2017, and the situation is reversed.
There are over 2.5 quintillion bytes …
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