Earlier this year, I completed my PhD at the University of Technology Sydney. My research focused on how do emerging information technologies change the interaction of organisations and technologies. The title of my research was: Sociomateriality in the age of Emerging Information Technologies: How big data analytics, blockchain and artificialRead More →

Big data has already revolutionized several businesses across the globe. Big data technologies have been helping marketing and sales professionals better define products and services and managing sales network. According to Forbes, the impact of big data has been about 48% on the new age customer analytics, 21% on operationalRead More →